Case Studies
Beauty Base
Company Background
Founded in 1973, Beauty Base is a multi-site retailer selling fragrance and beauty products. Their concept is based on open merchandising, allowing customers to self-select rather than relying on interaction with sales staff. With a relatively small surface area – compared in particular to department stores – Beauty Base is able to carry a vast range of product lines while enabling its customers to browse and choose quickly. They currently have 5 stores in London and the South East.
The Challenge
- Each store used a different POS system
- Time consuming to extract management information
- Human errors being made due to manual stock-taking and re-ordering
- Data was not real-time so quickly out of date
- Needed a new POS system to expand the company
The Solution
- Infinity POS was installed in main store
- Easy to use configurable software
- Remaining stores followed after successful implementation
- System provides a powerful management tool
- Real-time sales and stock data available
The Result
“One of the main benefits of the system is the ease and accuracy with which we can extract management information. This means that our managers have more time to spend on the shop floor – with our staff and our customers. They can focus on service and sales, rather than data and reporting. Our staff are more confident using the new system – and so are we” said Jalal Jhamaney, Managing Director
“The new solution has given us the platform from which we can take our business forward. It is both scalable and affordable. We can see exactly what is going on in each store – at the moment it happens. We believe we have the most powerful system around, one which will ensure that we maintain our competitive edge as we expand.”
